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Throwing around terms like goals and objectives as if they were interchangeable is relatively harmless in casual conversation. However, when constructing a business plan it's crucial that you identify the key differences between the two, and any other seemingly similar terms. Doing so will help you create a stronger, more manageable business plan. Four terms ... Read More

You start your own company because you have a great idea and you just know it will make you rich. You are excited about this idea. In fact, you are so excited you don't know when to stop yourself and think strategically about the decisions you have to make as a business owner. In a recent Forbes article that discusses the enthusiastic nature of entrepreneurs. They are often driven by their p... Read More

As young children, we don't start running around before we learn to crawl. We follow a gradual process that includes crawling, standing up and moving slowly before we develop the motor skills necessary for regular movement. We don't start conversations with people before learning the fundamentals of sound and understand how to put words together. At our youngest age, we understand that big life... Read More

There's an old adage that children make decisions with their heart and adults make decisions with their mind. The point is that as you grow older you have to decide what's sensible. This may require you to sacrifice things you care about. There may be some validity to this, although some have debated it. The phrase "Just follow your heart" is popular among those giving advice. Especially on mat... Read More

The purpose of every small business is to grow, at least early on in the company's lifetime. Growth equals success and businesses that grow early on often put themselves in position for long-term viability. But if one were to look at the growth of the most successful companies' early days, they wouldn't see a straight line trending up. There would be peaks and valleys. The growth process is inh... Read More

As the old adage goes, if you risk nothing, you gain nothing. It's hard to get anywhere in life without taking a chance. Those who play everything conservatively are probably going to have a fairly low ceiling in their lives. It was incredibly risky for Mark Zuckerberg to drop out of Harvard and concentrate his efforts on expanding Facebook. Today he's a multi-billionaire. Results will certainl... Read More

Ask anyone who works the grind of a regular daily 9-5 job and they will probably tell you one of their biggest gripes is that they feel sheltered from the outside world. If you're in an office for 40 hours a week and spend another 10 hours a so each week commuting to and from work, you tend to miss some things going on in the world around you. Sometimes, you might want to see what's going on ou... Read More

You can't do anything in business without taking time to plan ahead. This is particularly important if you are making a major move such as starting your own company. Going on a whim may not necessarily result in failure, but it will be significantly harder for you to succeed. You have to formulate a manageable business plan before leaving your current job and starting your own company for a num... Read More

Naming your company may be the most important step you can take when starting your own business. A good name versus a bad one can make all the difference between whether a company succeeds or fails. A company with the best products and services will struggle to succeed if it has a bad name. A good name resonates with audiences and is the first and most crucial component of your marketing strate... Read More

Most of us know the general benefits and risks of starting your own business. We have discussed several in this blog. But while most people may think they have an idea of what they are getting into when they start their own comp... Read More