Three tips for finding the perfect business name

November 07, 2013

Choosing the perfect name for your company isn't easy. You might want a name that's bold but easy to remember, or something that perfectly and succinctly embodies the spirit of your company. You could be looking for one that sets you apart in a crowded field, or one that confers upon you an air of dignity and tradition. With all of these criteria, it can be hard to come up with a list of the best business names available, let alone pick one. Here are a few tips that can guide you:

Think about branding: A clever bit of wordplay can make it easier for people to talk about your company. Word of mouth can be an important marketing tool, and the easier it is for people to talk about you, the better off you'll be. Be a bit wary of puns: the right one can be great, but you don't want to get stuck with one that's been overused or is difficult to understand.

Go outside the borders: Simple English words might have been snapped up by competitors, but there are other languages out there. Looking to another tongue might provide the pithy, impactful word you need — something that will make customers want to find out more. Don't be afraid to buck current trends in favor of a name that you think will be a good long-term fit for your company.

Get help: An incorporation services company can check to make sure that your desired business name is available, and help you select an alternative name if your first choice is already taken. There may also be trademark issues related to the use of certain names for your business, which may require the attention of an attorney. 

Once you have chosen an available name and are ready to move forward, the same service provider that performed the company name availability search can also help walk you through the process of incorporation. This firm may also be able to serve as your organization's registered agent. In this role, the firm would be designated to receive service of process when a legal action involving your company is initiated. A registered agent can also handle paperwork related to annual renewal of an organization's corporate charter, which is why it may make sense to use the same firm that filed your initial incorporation documents.