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What’s in a company name? [Video]

What’s in a name? As you might expect, quite a lot.

Good names are the linchpins of successful businesses. Your company name lays the foundation for your image, and is often the first thing people encounter when they hear about your business. The best names will embody both your values and your organization’s distinguishing characteristics. So it makes sense to put a lot of thought into the naming process.

As you rifle through your list of potential names, remember that balance is essential. You want to be edgy, but not so edgy that you lose credibility. You want the company name to stand out, but not so far out that no one can understand the significance. You want a name people will respond to, but you don’t want that response to be controversy.

When you finally pick a perfect name, CorpCo can help you make sure the name is available and register your company under its new title.